In August 2009, I was tasked with creating an animation for STi Prepaid to run on the GeoffreyTron in Times Square. The animation needed to be succinct and eye-catching in order to be noticed in one of the highest-trafficked, advertising-dense areas of the world. The resulting animation, created on the timeline in Flash and exported as a Quicktime Movie, ran on the GeoffreyTron on Broadway between 44th and 45th streets during Q4 of 2009. It was televised several times during Dick Clark’s Rockin’ New Years Eve 2009.